World Bearing News

Boost Your Social Media Content

Social media algorithms are constantly evolving. Oftentimes, these changes mean it’s harder to gain traction organically. That’s where paid advertisements and boosted posts can help level the playing field. In fact, paid ads are expected to generate over $19 billion in revenue by 2018.

And it’s hard to argue with their success — 76 percent of B2C content marketers in North America used promoted posts in 2016, with 61 percent reporting these posts were effective. Social ads ranked slightly lower, with 74 percent of B2C marketers using them and 59 percent reporting them effective.

If you need a quick guide to the world of “play to play” social advertising, these links are a great place to start:

Facebook ads

Twitter ads

LinkedIn ads

Instagram ads

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